Forcing people really is not the answer when it comes to attending exhibitions.

Attending one of the largest Business Show’s last week at the excel centre was as usual an education on a number of levels.  It is not the first time I have been to the show but much had changed and some things were still the same. The…

Who can we send to that conference?

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Does the prospect of the next industry conference send shivers down the spines of members of your company? Would you rather be focussed on what you do best and wait for someone else to attend on your behalf? Do you have to be elsewhere but…